BETHNALS

Just over a week ago, I got the chance to shoot the launch event for Bethnals, a startup denim brand, and got a pair of their Pete Skinnies in return. The brand produces beautiful, high-quality unisex denim, which has quintessential London written all over it.

I have somewhat annoyingly-shaped legs and always have trouble finding jeans that fit nicely, so when Mel, the brand's designer, told me the sample pieces were probably my size and that I should grab a pair before I leave, I couldn't help but be a little sceptical. I actually changed into them in a store on my way home to quell my curiosity and - lo and behold - they fit perfectly. And were so comfortable. And looked awesome. And - just - WHAT??? The minute we got home, I made Jack try them on to put the whole unisex thing to the test - another perfect fit. They looked completely different on him, but equally awesome. By now I felt like one of the Sisterhood of the Traveling Pants and had to be restrained from running out onto the street and making random passersby try the jeans on.

My point is - Bethnals are great. If you want to find out more, check out their website and their Kickstarter page - and if you like what you see, then pledge!!!